Fropper.com, the social networking site from the People Group (Shaadi.com) has launched a free online radio service. They have around 15,000 songs available online, sourced from labels like Venus, Saregama and Tips, as well as regional content providers like Aditya Music, Krunal Music and Sagarika Audio.
According to Navin Mittal, head of Fropper.com,
- The content will be from PPL and IPRS and around 60 percent of the industry is covered.
- If they’re able to sell 60 percent of the display inventory at around Rs. 50 or Rs. 60 CPM, they’ll break even in the first couple of years. Also, Mauj (the group’s mobile content company) will fit for this.
- Over 95 percent players are running, while others have had to install Adobe (NSDQ: ADBE) Flash 9.
- They’re trying to build engagement for their users and improve the User Interface.
I feel that this is a very good step from Fropper team & are waiting for people's response as it is not a popular idea in
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